E!'s How Do I Look comes to South Africa
Last night E! Entertainment Television – NBCUniversal
International Networks’ pop culture channel – announced a new partnership with
local non-profit organisation Dress for Success to complement the launch of How
Do I Look? South Africa on Friday, 17 November at 20:00. This
brand new, local production and its theme of transforming women’s lives is an
ideal fit with Dress for Success and the organization’s goal of empowering
women: the group helps women to enter the job market confidently by providing
them with professional, interview-ready outfits.
The partnership was announced at E!’s media event in Sandton
City’s Diamond Walk in Johannesburg, hosted by How Do I Look? South Africa’s Roxy
Burger and E! South Africa host Kat Sinivasan. E! revealed the launch of a
pop-up store in Sandton City where Dress for Success beneficiaries have the
opportunity to transform their look with interview apparel, donated through
special collection boxes via a network of partners including First For Women,
YFM and media agencies in Johannesburg.
pleased that E! Entertainment Television has the opportunity to align with a
local non-profit organization via our new, local show How
Do I Look? South Africa,” said Lee Raftery, MD UK & Emerging
Markets, and Chief Marketing & Content Officer, NBCUniversal International.
“Dress for Success’ complementary focus of inspiring women makes this an ideal
partnership for our original production, with the similar goal of positively
impacting women’s lives.”
is to provide women with a network of support, professional attire and the
development tools to help them thrive in work and in life,” said Tiara Pathon,
Executive Director of Dress for Success, South Africa. “We are delighted to
partner with E! Entertainment Television for this unique initiative that will
allow us to give more women a new start in life.”
store will also be open on 17-18 November in Sandton City’s forecourt to
maximize the number of Dress for Success beneficiaries, enabling as many women
as possible to access outfits that are suitable for job interviews. Members of
the public can donate pre-loved clothing and shoes through collection boxes in
Sandton City from 13-19 November.
How Do I Look? South
on Friday, 17 November at 20:00 exclusively on E! Entertainment Television
(DStv channel 124). The show is sponsored by Sandton City and First For Women.
*Images credit E! Entertainment Television