Director of Ceremonies;
Ladies and Gentlemen;
I am delighted to be here to celebrate with you a
milestone in the life of a very dynamic corporation. I congratulate the chairman, members of the
board of directors, CEO and the staff of MultiChoice Namibia on the occasion of
have done a wonderful job in providing access to entertainment and information
throughout the country despite the fact that Namibia is relatively sparsely
populated. Your choice of technologies
and programming is commendable.
On March 21, 2017, we celebrated 27 years of
Independence. We celebrated 27 years of
numerous milestones and the achievement of a significant amount of progress,
politically, economically and socially. Independence
has enabled Namibians to enjoy freedom of movement as well as the freedom of
access to information.
Today, we are living in the information age, as age in
which knowledge is only a click of a button or a swipe of a finger away. Today Namibians can stay abreast of the
latest news, the latest movies, and the latest sports events. These are some of the fruits of the tree of
independence, which Namibians are finally able to savour.
In celebrating MultiChoice Namibia’s Silver Jubilee, we
are acknowledging one of the companies that has helped introduce the age of
multichannel broadcasting to numerous homes across the country and helped
advance Namibia’s broadcast industry. In modern society, television has assumed an ever increasing role in
our lives. It is not only a convenient
source of entertainment, but it keeps people informed on current events,
allowing them to follow the latest developments in science and politics.
It therefore acts as a primary
disperser of information and a contributor to the development and advancement
of a knowledge based society.
Decades ago, Marshall McLuhan had expounded the idea
that “medium is the message,” implying that media embeds itself in the
message. In other words, how message is
received is partially based on the media used to deliver it. In this context, television is particularly
Radio, on the other hand, is important for its
reach. These are important
considerations for us as we seek to build Namibia into a developed country, as
per our Vision 2030.
Namibia is a wonderful country that needs to be promoted
as a brand. Yes, we have wide open spaces, we have great landscapes, and we
have game parks, but we are more than that.
We need also to embrace and promote our cultural heritage, our music,
and our artists. MultiChoice is
particularly suited for taking up this project.
In a paper titled, Role of the Mass Media in Community Development,
Eyiah, outlines 6 important functions that broadcast media carries out in
societies. These are namely:
- 1.Surveillance of the environment. This is the collection and distribution of
information within and outside a particular environment.
- 2.Correlation of parts of the society. This includes the interpretation of the
information, the prescription of conduct and, the comment on social value;
- 3.Transmission of social heritage. By communicating information through the mass
media we are transmitting social and cultural values, which aim at sustaining
- 4.Educating the masses. Education on the policies of governments and
on the rights and responsibilities could be carried out through the mass media.
- 5.Entertainment function. The mass media also entertain the public by
providing emotional relaxation, intrinsic and cultural enjoyment.
- 6.Mobilization function. This function of the mass media is very
important to developing communities everywhere.
It seeks to bring the people together and helps to advance national
I would like to expound
on the last point concerning the mobilization function of mass media. After 27 years of independence, we are
committed to shoring up our peace, stability and national unity by promoting a
new narrative, which espouses the principles of nation building.
Part of this process
involves ensuring that Namibians learn more about all the cultural traditions
which characterize the colourful diversity of our Namibian House.
We need to open up our
hearts and eyes in order to warm to one another, in order to strengthen our resolve
to shun distrust, intolerance and hatred, which are the antitheses of peace,
unity and harmony. I
encourage you to explore introducing and promoting new programming, which
promotes the narrative of our Namibian House.
Let us use the power of television to build, unite and foster a sense of
unity and patriotism amongst our people, thereby ensuring that no Namibian
feels left out of our nation building project.
I congratulate the MultiChoice family once again on its silver jubilee in
Namibia. May the next twenty five years
be full of pleasant surprises for MultiChoice, local talent, and the viewers!
Birthday, MultiChoice Namibia!